Even when the market is hot and homes are selling fast, you’ve got to make sure your listing sets itself apart from competing homes in order to get the best deal. Pictures move the masses and if you’re not careful, they can move prospective buyers away from your listings online.
Check out these four buyer photo turn-offs to avoid and tips for making sure your listings are getting the right attention online!
Turn-Off #1: The Lonely Listing Photo
The number one way to turn off web-surfing and mobile buyers is featuring only one or no listing photo.
Serious buyers need photos to develop a bond with a property and evaluate whether or not they could see themselves living there. The more photos you have online the more time a prospect will spend viewing and connecting with your listing.
Turn-Off #2: Amateur Lighting Mistakes
Your online listing photos are your shot at making your seller’s property look like a dream home. When photos are gray, grainy, or make your home look like a dreary prison cell, you’re ruining your only chance at a first impression.
Here are a few quick tips for using light to make buyers click “Contact an Agent”:
Turn-Off #3: Missing Photos
If your listing is being overlooked online, it might be because you’re not showing the right areas.
Be sure to show these areas. Consumers said make a home most attractive:
While you want to show off as much of the home as possible, focusing on these top priority living spaces are what really matters when it comes to generating inquiries and offers.
Turn-Off #4: The Clutter Monster
When it comes to listing photos, clutter can be a seller’s worst enemy. When consumers view listings online, they want to see the property not years of your seller’s decorating and collectibles.
If you and your sellers really want to pique the interest of buyers with staging, focus on simplifying the space.
Here are a few easy staging adjustments you can make right before you shoot pictures to make for better photos:
You’ve heard it plenty of times “pictures are worth a thousand words.” Here are a few of our photo tips to help you make a better impression on buyers.
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